Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price Sale price £89.95 £44.95 Save 50%
/
50% OFF
Free Shipping Icon Free shipping with Royal Mail
Return Box Icon 30-Days Money-Back Guarantee
Secure Payment Icon Pay safely with Credit Card
Colour
Size
Only 3 left in stock!
SUMMER SALE UPDATE: Due to high demand, availability is limited. If your size is still available, you can safely add it to your cart.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

We ship all orders within the UK via Royal Mail.

Place your order before 11:00 PM, and it will be shipped the next business day, free of charge.

Expect fast, reliable delivery at no extra cost

If your order doesn’t meet your expectations, you can return it within 30 days of receival.

Simply contact our customer service before sending it back and let us know the reason, this helps us handle your return smoothly.

30-DAY MONEY-BACK GUARANTEE

We truly believe in the quality of our clothing and we’re confident you’ll love it too. That’s why every purchase comes with a 30-day money-back guarantee.

OUR PRE-SUMMER SALE

We’re welcoming the new season with our Summer Sale, a limited-time event featuring fresh styles and selected pieces discounted up to 70%.

It’s the perfect moment to refresh your wardrobe with light layers, everyday essentials, and versatile styles designed for the season ahead.

FREE SHIPPING

At Effie London, you always enjoy free shipping on all your orders.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

3O DAYS RETURN POLICY

After receiving the order, you have 30 days to decide whether to keep the product or return it effortlessly.